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Consumers Unlikely To Pay $500 for iPhone

Submitted by samrobb on February 23, 2007 - 5:05pm.

Re:In other news
by User 956 (568564)

46% of potential Ferrari buyers said they would buy a Ferrari for $12,000-$18,000.

Ah, I was waiting for the car analogy folks to show up. Just out of curiosity, why go with the Ferrari in this instance? Our research shows that 77% of people in your position would have gone with a BMW or Mercedes comparison. 20% would have made comparison to a Jaguar, and the remaining 3% would have compared the phone to a Cadillac Escalade.

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